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Our mission is to make self-care easy and hassle-free for modern men who want to look and feel their best every day.

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Our Journey

Boxed Basics was founded in September 2019 when two entrepreneurial minds, Venky Krishnan Ganesan and Christian Laliberte, a New York-based Photographer and a digital marketing guru, along with a team, set out to develop a collection of self-care products designed for the modern man. A curated kit of essentials tailored to the needs of today’s demanding yet busy male was born.

We hand-pick the essentials so you don’t have to — our goal is to ease the stress of shopping for self-care products so you can focus your time and effort on what really matters to you.

Certainty has become a rare commodity in our rapidly changing world, and knowing that you have all your self-care bases covered without a hassle is important. The modern man demands ease, convenience, and quality. At Boxed Basics, we’ve answered the call.

The Team


CPO / Co - Founder

Christian Laliberte

CMO / Co-Founder

Advisory Board

Sylvia Xie

ex - Global Marketing Director

Hannah Oelker

Project Manager - EU

Atif Karimuddin

ex-Head of Operations

Umesh Sripad

Chief Digital Officer

Why Us?

At Boxed Basics, our product curation philosophy is unlike anyone else’s in men’s self-care industry. A modern man is demanding yet busy and stoic. He’d rather invest his time in his work and quality leisure than spend hours shopping for the best moisturizer and hair pomade. As a result, he’s often underserved by low-end packagers who don’t believe men are willing to invest in the best toiletries.

Curated the right way means it’s thought through for you. We select products based on several criteria:
- Brands that have a long history of serving the men’s community
- Convenient sizes fit for in-home use and on the go
- Comprehensive product type assortment to cover all the bases

Done manually, hand-picking these products is time-consuming and exhausting. Choosing the right brands, reading all the reviews, and making separate orders can take hours. You don’t have to do any of that because we’ve done the legwork for you. Complete boxes of meticulously selected toiletries are delivered to your door. Not to mention that you’ll pay a lot less thanks to our established relationships with the brands.

Using Boxed Basics means you get to try products you could have otherwise easily overlooked. We get this from our customers all the time: they have never even heard of the product and now can’t live without it. Because we deal with old and reputable as well as really new but stunning brands and products positioned to be a hit.

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